Branding

"They really dug deep--everything was emotional," Russo said. "It was always the way to make it a positive experience for somebody."

A new brand name to put Louisiana seafood on the map across the nation.

In this edition of "Brand Buzz," KPEL's Jeremy Lawrence discusses with Jaci Russo tips on how to use your website to work for you and not against you.

KPEL's Jeremy Lawrence chats with Jaci Russo about the 5 steps to maintaining your brand in this edition of Brand Buzz.

In today's edition of "Brand Buzz," KPEL's Jeremy Lawrence chats with Jaci Russo about how Apple develops advocates that are fiercely loyal and how you can apply Apple's success to your business.

In this edition of Brand Buzz, KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about a new social media app that could be huge in 2012 and how you can use this tool and others to build your brand.  

In this edition of "Brand Buzz," Jaci Russo discusses how to strengthen your brand during the holidays.  

In this edition of Brand Buzz, KPEL's Jeremy Lawrence sits down with Jaci Russo to discuss four ways to properly use email to market your brand.

KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about how to build your brand through social media and differentiate without getting pigeonholed in this edition of Brand Buzz.

KPEL's Jeremy Lawrence talks with Jaci Russo about how banks can use online branding and social media tools to help their business in this edition of Brand Buzz.

KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about how to use  blogging to enhance your brand.

KPEL's Jeremy Lawrence of "Your Afternoon Drive Home" sits down with Jaci Russo to discuss "real advertising."