KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about how to build your brand through social media and differentiate without getting pigeonholed in this edition of Brand Buzz

  • Jaci advises not to try to be all things to all people. It's crucial that you have a specific target audience.
  • She says an important part of branding is finding your niche.  "Find your niche, it'll make you rich." You have to be different.
  • She uses Walmart and Starbucks to illustrate her points.