Brand Buzz: Local Partnerships Can Make Your Business More Visible (Audio)

Acadiana is rife with non-profit organizations that are perpetually in need of sponsors and donors.

Your business--your brand--can make a mark on the community by establishing a community partnership with a local non-profit organization.

For this week's edition of Razor Branding Blog, Jaci Russo, of Russo branding and marketing firm, discusses the benefits of attaching your brand to a great local cause.

Russo said not only is aligning your business with a local non-profit a way to give back to back to the community, but it also make your business more visible.

Aligning your brand with a local cause or local company should be deliberate and thoughtful, ensuring that your mission and philosophies are always in line.

The General Mills' "Save Lids For Lives" campaign tied the food manufacturer to the Susan G. Komen Breast Cancer Foundation. In that campaign, consumers raised $25 million dollars by submitting Yoplait® yogurt lids.

You can read this week's Razor Branding Blog by clicking the button below.