Is Louisiana ‘Demure?’ Is Louisiana ‘Mindful?’ See Ranking in the Top 10 ‘Demure’ States

Louisiana has always been known for its unique culture, and now it’s taking the spotlight in a new way—ranking as the nation's second most “demure” state. According to a new map based on geotagged data from X (formerly Twitter), Louisiana residents have eagerly participated in the viral “Demure” trend sparked by Chicago’s Jools LeBron. The map tracked over 400,000 tweets using keywords and hashtags like “#demure” and “#verydemure,” positioning Louisiana just behind Mississippi in its embrace of the trend.

The phrase “Very demure, very mindful” originated from a TikTok video posted by LeBron on Aug. 5, where she offered makeup tips for the workplace.

The video quickly went viral, amassing 49 million views, and the phrase became a cultural phenomenon. By mid-August, “demure” was at its peak, with everyone from influencers to brands, and even President Joe Biden, using the term. Though the initial hype has waned, the impact remains significant, with social media users continuing to uphold “demure” as the ultimate compliment.

Louisiana’s high ranking on the list indicates a strong connection to the trend, suggesting that the state’s residents resonate with the “very demure, very mindful” ethos. While the phrase originated far from the South, it seems to have found a special place in the hearts of Louisianans, contributing to the state’s second-place spot on the map created by WildCasino.ag using the X API and trends software.

The “Demure” trend may be on a downward slope from its mid-August peak, but Louisiana’s enthusiasm demonstrates that we are clearly tapped in on this "mindful" trend. It’s clear that for many in The Boot, “demure” is more than just a word—it’s our way of life.