Texas Buc-ee’s Fans Debate: Are These Billboards Cocky, Confident, or Just Plain Clever?

Buc-ee's has never shied away from bold moves, but a recent tweet from @largebarstool has sparked a lively debate about whether the Texas-born brand’s billboards are cocky, confident, or just plain genius.

The tweet read: “You know how cocky you need to be to put a billboard up for an establishment that is nearly 600 miles away in the opposite direction?”

The answer? “You need to be Buc-ee's-level cocky.”

But is Buc-ee's really being cocky, or is this a stroke of marketing brilliance?

Texans know Buc-ee’s like the back of their hand. With stores scattered across the Lone Star State, the brand is synonymous with road trips, clean bathrooms, and an unbeatable selection of snacks and quirky merchandise. Even if you’ve seen one, the excitement doesn’t dwindle. Whether you’re trekking from Dallas to Houston or making the long haul to El Paso, a Buc-ee's pit stop is almost a given.

A Twitter user, @baconknight, summed it up perfectly: “I’m not going to lie. When I'm driving to Florida and I see a Buc-ee's sign that says 150 miles, I get excited.”

And it doesn’t stop at 150 miles. Reddit user eportillo09 pointed out a Buc-ee's billboard on I-40 near Adrian, TX, boasting about a store over 1,000 miles away—a testament to the brand’s confidence in its draw.

Reactions to these billboards have ranged from skepticism to admiration:

“Ok, that's f*** you marketing money. This has no effect on the traffic that or any other Buc-ee's will get, they are just spending the cash to make a joke. Good on them.”

“Another one said, clean bathrooms 700 something miles. You can hold it.”

“It’s actually brilliant because it gets you thinking about it… and if you are actually traveling that far, you’ll think about it again when you see the exit.”

Whether you see it as cocky or confident, one thing is clear: Buc-ee's knows how to make an impression. For Texans, these billboards aren’t just signs—they’re reminders of home, humor, and a brand that’s as big and bold as the state itself.