Victoria’s Secret Plans To Target Teens – What Were They Doing Previously? [OPINION]
How young is too young? That's a question Victoria's Secret is answering with a new line of lingerie.
Every year Victoria's Secret (Limited Brands) shows their new line of lingerie that makes all breasts perfect and all posteriors pleasing but this winter they had Justin Bieber on stage while thin, lanky girls paraded around in skimpy clothing that would make your mother run to cover them with a woolen blanket. This year's show was designed to push (excuse the pun) the line of Pink lingerie to the 15 and 16 year olds.
Limited Brands which owns the Victoria's Secret brand confirmed through their CEO Stuart Burgdoerfer they were targeting teens. He said,
When somebody's 15 or 16 years old, what do they want to be? They want to be older, and they want to be cool like the girl in college, and that's part of the magic of what we do at Pink.
Victoria's Secret is selling their spring break line of Pink with the slogan "Bright Young Things". These bright young things in their fashion show were wearing revealing black lace panties with the word "Wild" on the back, lace trimmed thongs with the words "Call Me" on the front and polka-dot hipsters with the words "Feeling Lucky" emblazoned across them.
First off, have you ever seen the price of Victoria's Secret lingerie? What parent would let a child blow that much money on lingerie? Second, would you let your 15 year old daughter wear this stuff?
When my daughter was 15 a friend told her to try on a revealing swimsuit at a department store and my daughter told her,
My Dad wouldn't let me wear that in the privacy of my room.
Imagine what I would say about the message "Call Me" or "Feeling Lucky" being worn much less being seen by someone. More like Dirty Harry's version, "Feeling Lucky Punk".
If you wonder why the teen pregnancy rate is out of control you might thank these purveyors of revealing undergarments for teens. Our sons and daughters grow up quick enough. We don't need merchants without any moral fiber or teenage daughters helping them to rocket through the hormone laden years!