In this edition of "Brand Buzz," Carol Ross (filling in for Jeremy Lawrence) sits down with Jaci Russo to discuss how youtube can build your brand.

"You know, I think for awhile youtube got a bad rap as being the place of talking cats and babbling babies, but we have seen a big surge in the past, you know, 12-18 months where companies are really using youtube to sell product and build brands."

Check out the rest of the interview for tips on how to use youtube effectively for your brand.