Zephyr Field (wikimedia)
Zephyr Field (wikimedia)

NEW ORLEANS (AP) — After nearly a quarter-century as the New Orleans Zephyrs, the city's professional baseball team will have a new name beginning in 2017.

WVUE-TV reports the Zephyrs name carried over with the franchise when it arrived in New Orleans from Denver in 1993.

On Monday, the team launches an online "name the team" campaign to help it reflect the city it's now representing. The campaign will be conducted by Brandiose, a San Diego, California-based sports marketing company, and is scheduled to end May 6.

Fans are encouraged to go to www.zephyrsbaseball.com and submit nominations for the team's new name, along with an explanation of why they feel their suggestion embodies New Orleans.

The top choices will be entered into a contest, with the winner being announced in the fall.

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