How do you narrow your focus in terms of running and branding your business?

Jaci Russo, who joined "Nathan & Bernie in the Morning" for her weekly Brand Buzz segment, said business and brand leaders are pulled in all sorts of directions that can leave them exasperated.

It all starts with your mission, Russo said.

"What is your purpose," Russo said. "It's too easy for, especially for small businesses or local businesses, to feel like they have to be all things to all people and the thinner they get spread, the less focused they become."

For more information, visit the Razor Branding website here.

To listen to the full segment with Russo, click on the 'Play' button below.

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