Schilling Distributing Taking Action Against NFL, Pulls Programming From Market
Following last weekend's National Anthem protests from members of the New Orleans Saints and other NFL teams, Schilling Distributing Company is pulling all Bud Light point-of-sale material featuring those teams.
"With all the negative attention the NFL is receiving right now due to these protests, we do not feel it is appropriate to associate our brand with them in the marketplace at this time," said Charles "Buddy" Schilling, Vice-President of Schilling Distributing. "These sponsorship deals are made at a national level, and while Bud Light has been an official partner of the NFL and New Orleans Saints for years, there is no need for us to ask our retailer partners to promote such controversial organizations to help sell product."
Citing its strong support of our Nation's flag and law enforcement, the locally Veteran-Owned company since 1950 says they cannot support peaceful protests coming at the expense of our National Anthem. Schilling Distributing Company says this decision was made at the local level and "does not in any way reflect the views of Anheuser-Busch."
Instead, Schilling will offer alternative programming to retailers, including point-of-sale material featuring such messages as "Proud to Serve Those Who Serve" and "This Bud's for You, Louisiana."