If you're going to invest in having a website, you need to make sure you're not doing so just to have one, according to Jaci Russo during her Monday morning Brand Buzz segment.

"First and foremost, what's the point of your website?" Russo asked. "Are you there to share information? Are you there to sell products? What are you using your website for?"

Russo said you need to make sure your website is easily found. Where does it show up in the Google listings in comparison to your competition? What is your content like? Once you've figured out these basics, you can then delve into the more advanced aspects of a website, such as search engine optimization.

Sound complication. No worries--Townsquare Interactive can help you build your website.

To listen to the full segment with Russo, click on the 'Play' button below.

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