3 Out Of 5 Shoppers Won’t Hit Stores This Black Friday
November is here, and Madison Avenue wants us thinking about Christmas. Many stores already had Christmas decorations and merchandise out by mid-October. We’ll soon be bombarded with advertising about Black Friday specials.
Here’s a surprise. A recent survey indicates 61% of shoppers won’t be hitting the stores this Black Friday. 1/3 of respondents said they never go shopping on Black Friday. 28% say they used to but don’t anymore.
The top five reasons for not hitting stores on Black Friday:
#1 Stores are too crowded
#2 Online shopping is easier
#3 The discounts aren’t worth the trouble.
#4 Black Friday deals aren’t the best of the year
# 5 Poor customer service
Millennials, surprisingly, are the age group most likely to shop stores on Black Friday.