![Getting Attention with QR Codes – Brand Buzz](http://townsquare.media/site/36/files/2012/07/Jaci-Russo-photo-by-KPEL-300x224.jpg?w=980&q=75)
Getting Attention with QR Codes – Brand Buzz
You've seen them everywhere. The QR Codes are on posters, on boxes at the store, on the shelves. Many businesses are using them, but how can you make use of them? Branding expert Jaci Russo stopped by to talk with us on the Afternoon Drive Home and talked about how to use them and how to not use them.
Russo said they are a great way to share more content, like a video or a form. She also said that there are many that use them the wrong way. Russo said that there are some that use them on billboards and that is not a good idea at all. Russo said,
My favorite bad way to use a QR code is on a billboard on a highway at 70 miles per hour. I have to wonder what were they thinking?
Listen to the complete interview below:
More From News Talk 96.5 KPEL
![Brand Buzz: What Fundraising Strategies Can Work To Grow Your Brand?](http://townsquare.media/site/36/files/2016/12/Jaci-Russo-Web.jpg?w=980&q=75)
![The 3 Most Important Things To Know About Outdoor Advertising](http://townsquare.media/site/36/files/2016/12/Jaci-Russo-Web.jpg?w=980&q=75)
![Pokemon Go Will Drive HUGE Traffic to Your Small Business – Brand Buzz](http://townsquare.media/site/36/files/2016/07/GettyImages-576540770.jpg?w=980&q=75)
![5 Ways To Be More Meaningful Online – Brand Buzz (Audio)](http://townsquare.media/site/36/files/2015/11/Jaci-Russo-photo-by-KPEL.jpg?w=980&q=75)
![Brand Buzz: Local Partnerships Can Make Your Business More Visible (Audio)](http://townsquare.media/site/36/files/2015/11/Jaci-Russo-photo-by-KPEL1.jpg?w=980&q=75)
![Brand Buzz: Crowdsourcing May Be A Gamble (Audio)](http://townsquare.media/site/36/files/2015/11/Jaci-Russo-photo-by-KPEL.jpg?w=980&q=75)
![Brand Buzz: Your Team Is Your Brand](http://townsquare.media/site/36/files/2016/03/Jaci-Russo.jpeg?w=980&q=75)
![Brand Buzz: Make Search Engine Optimization Work For You](http://townsquare.media/site/36/files/2016/03/Jaci-Russo.jpeg?w=980&q=75)
![Brand Buzz: 15-Year Anniversary For The RUSSO Group (Audio)](http://townsquare.media/site/36/files/2015/11/Jaci-Russo-photo-by-KPEL1.jpg?w=980&q=75)