Brand Buzz

Believe it or not, those logos you normally associate with well known companies--the multi-colored peacock feathers of NBC, the famous Apple of Apple--are not logos at all but rather symbols that represent the company's brand.

The secret to a successful social media page is to create engaging content that people want to share, according to Jaci Russo, who joined "Nathan & Bernie in the Morning" for the weekly Brand Buzz segment.

Cajuns would see a problem and build a solution.

They do very well in their conference and they do well, I think in part to their approach to branding.

They really use Instagram to tap into their audience.

They do a great job of telling you about the features that they share in very funny way.

On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed 'Google Ad Words'. With more and more people relying on social media for news content Russo suggested to reach those people, You've got to use one of the search engines...

Red Lerille's Health Club can always be looked to for innovation.

I think it starts with putting the right people on the bus.

It's another way to separate your business from everybody else.

A lot times non-profits don't do a very good job of explaining who they serve and what they're about.

The thing that impressed me about the bakery is the marketing side of it.

Now it's a part of all these family photo albums from people who traveled from all over the world to come to downtown.

Sometimes you need to look inward and ask, what sort of experience am I delivering?

When does the endorsement, implied or otherwise, end?

It can't just be the once a year Christmas party.

On NewsTalk 96.5 KPEL's 'Brand Buzz' this week Jaci Russo discussed the Breakfast Brand Wars launched by Taco Bell. Taco Bell has launched an ad campaign targeting McDonald's breakfast menu using a group of men and boys named Ronald McDonald in their ads...

First and foremost, they are different.

It's not just about creative ideas, it's about logical ideas.

I did not have anybody in mind when we wrote the ten points or discussed them on the air.