Imagine driving along and suddenly seeing a young boy with a sign reading "ICE COLD BEER". I mean, I certainly have nothing against ice-cold beer, but a kid shouldn't be selling it. The police felt that way as well, but all wasn't what it seemed...

When the boy set up his "ICE COLD BEER" stand in Brigham City, Utah, neighbors were quickly shocked and concerned, so they called the police to go and check it out according to wgno.com.

When police arrived, they realized the boy was in fact selling root beer. They were also pretty impressed with his marketing strategy.

The Birmingham Police Dept. posted to facebook that "His marketing strategy has resulted in several calls to the BCPD, but apparently its paid off as business has been good."