Dollar General Opening New Stores Called Popshelf Aimed at ‘Higher-End’ Shoppers
Dollar General is fancy shopping for a lot of us. Well, they're about to get even fancier.
The retail giant known for its rock-bottom prices is opening a new store concept aimed at higher-end shoppers.
The company is launching its first two stores called Popshelf in Nashville in the coming weeks, with plans to open another 30 by the end of the year.
The new stores will feature a range of home and beauty goods, with the majority of items priced around $5.
The company says that Popshelf stores are targeting women in suburban areas that earn between $50,000 and $125,000 a year.
Each store will be about 9,000 square feet, which will make them bigger than Dollar General's regular convenience stores.
Popshelf customers can expect to find "surprising deals" along with seasonal and limited-time items, according to the company.
Dollar General currently has more than 16,000 stores across the country. The company reported an 18.8% increase in sales during the second quarter, which ended on July 31. The company noted it "continued to experience elevated demand in its stores."