Brand Buzz

We all know just how much time it takes to keep up with Facebook, Twitter and other social media.  But how do you spend what little time you have in the best way possible to share what you need to do with your connections in social media...

How do you get your advertising to stand out during a time when we are all seeing and hearing nothing but political ads?  Jaci Russo has some ideas and stopped by the Afternoon Drive Home to share them with us.  Russo said that the most important thing you can do is stand by your brand in any marketing message...

We have heard it said that the medium is the message over and over again.  But, Brand expert Jaci Russo thinks that the medium is only part of the picture.  She stopped by the Afternoon Drive Home and talked about how the message can make a ton of difference when you have it saying something that matters...

Just when you thought you heard it all about the social media sites, one might be making a return.  MySpace had been figured to be one for the history books, but then something strange happened.  Justin Timberlake got involved in repurposing the site and turning it into a haven for musicians...

Social media can be very intimidating.  You have so many new things that weren't around previously.  It's not just Facebook and Twitter anymore.  You also have Instagram, Pinterest and so many others.  So how do you make sense of it all...

We have heard it over and over throughout the years, media makes the brand.  But what does that mean in today's world and how does that impact your business?  Jaci Russo stopped by to discuss it with us on the Afternoon Drive Home and she mentioned that what it means now is to have a strong plan moving into the holiday season that includes social media...

So what does politics, social media and your business have to do with one another?  Actually, a lot, according to Jaci Russo, who joined us today on the Afternoon Drive Home to talk about what you can learn from political candidates and their use of social media...

You've seen them everywhere.  The QR Codes are on posters, on boxes at the store, on the shelves.  Many businesses are using them, but how can you make use of them?  Branding expert Jaci Russo stopped by to talk with us on the Afternoon Drive Home and talked about how to use them and how to not use them...

There are many factors to building a positive and growing brand.  But, did you know that having fun is one of the biggest and best steps in building a brand?  Jaci Russo spent some time talking with us on the Afternoon Drive Home about a recent event for the Russo Group that helped them in building the brand.  They had an office Olympics.

There are many ways to succeed at building a brand and that is something we normally talk about when we get together with Jaci Russo.  But seldom do we mention how you can fail.  Today, however, we will take some time to talk about it because there are 8 ways that you can seriously fail at building your brand...

In this edition of Brand Buzz, Jaci Russo sits down with KPEL's Jeremy Lawrence to talk about how to build your brand by: - Thanking customers when they comment -  Making a point of noticing birthdays or significant events -  Using pictures to build a relationship Hear the rest of the conversation below:

KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about how you can brand your local business using the Internet in this week's edition of "Brand Buzz."

KPEL's Jeremy Lawrence sits down with Jaci Russo to talk about bad websites in this edition of "Brand Buzz."

KPEL's Jeremy Lawrence sits down with Jaci Russo for this week's edition of "Brand Buzz."

Jeremy Lawrence sits down with Jaci Russo for this week's "Brand Buzz."

Scott Brazda sits down with Jaci Russo for this week's edition of "Brand Buzz."

Scott Brazda sits down with Jaci Russo for this week's edition of Brand Buzz.