Major Grocery Chain to Open ‘Asian Experience’ Supermarkets in North Texas to Serve Growing Asian Community

DALLAS, Texas (KPEL News) - In an effort to better serve North Texas’s growing Asian community, one grocer is announcing plans to open two “Asian Experience” supermarkets in the Dallas area in 2024.

The new concept will bring a broader selection of Asian-centric products, updated store décor, and specialized signage to shoppers in the region.

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Kroger is launching the new concept store following the success of their "Hispanic Experience" stores, which have seen positive responses from diverse communities.

Where Will the New “Asian Experience” Stores Be Located?

Kroger has confirmed that two of its larger “Marketplace” stores—one in Collin County and one in Denton County—will be converted into “Asian Experience” locations. These larger-format stores allow Kroger to dedicate more space for multicultural products and unique features designed to create an immersive shopping experience.

While the exact locations and opening dates have not yet been disclosed, the stores are expected to open sometime next year.

What Shoppers Can Expect at the “Asian Experience” Stores

The “Asian Experience” stores will feature a variety of enhancements aimed at catering to shoppers seeking Asian-inspired ingredients and products. In addition to an expanded selection of Asian food items, customers can expect updated décor that reflects Asian culture, new signage for easier navigation, and dedicated sections for popular Asian products.

This move is part of a broader trend in retail where stores are adapting their offerings to meet the needs of specific communities.

The Dallas-Fort Worth area has seen significant growth in its Asian population, making it a prime location for this type of specialized grocery store. Kroger’s initiative aligns with similar efforts by other retailers to better serve the diverse makeup of North Texas.

Following the Success of the “Hispanic Experience” Concept

The “Asian Experience” concept builds on the success of Kroger’s “Hispanic Experience” stores, including a location in Dallas’s Oak Cliff neighborhood that launched last year. The Hispanic-focused store features bilingual signage, a wider selection of Hispanic food items, and fresh offerings such as house-made ceviche, tortillas, and a juice bar.

In Houston, Kroger debuted its first Hispanic Experience store in 2023, which received positive feedback from the community. The success of these stores has paved the way for the “Asian Experience” concept, as Kroger looks to continue expanding its multicultural offerings across Texas.

North Texas Grocery Shopping Gets More Diverse

With the planned opening of these “Asian Experience” stores, Kroger is tapping into North Texas’s growing appetite for diverse grocery options. The Dallas area has seen an increase in specialty grocery stores catering to various ethnic communities, including Asian, Hispanic, and Middle Eastern markets.

By bringing the “Asian Experience” to its stores, Kroger aims to offer shoppers a more convenient and inclusive way to find the ingredients and products they’re looking for.

For Dallas shoppers, these new stores could mean less need to visit multiple specialty stores to find unique ingredients, as Kroger aims to become a one-stop shop for diverse culinary needs. From expanded international aisles to fresh, authentic offerings, Kroger is adapting to meet the changing tastes of North Texans.

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Looking Ahead: A More Inclusive Shopping Experience

Kroger has not yet confirmed if additional “Asian Experience” locations will open beyond these initial stores in Collin and Denton counties. However, the grocer’s move reflects a larger industry trend toward inclusivity and diversity in grocery offerings. With North Texas’s diverse population, this could be just the beginning of more culturally tailored grocery options in the area.

As these new stores roll out, Dallas-area shoppers can look forward to a more personalized shopping experience that brings the flavors of Asia closer to home. Stay tuned for updates on the specific opening dates and locations as Kroger continues to expand its footprint in the Dallas-Fort Worth area.