Brand Buzz

These things don't just effect start-ups it can effect all companies in one way or another.

It's really hard to say this specific sale came from that specific post.

We have all seen it.  A friend posts something that you know they will regret later.  Or maybe it was you, who posted something about work or a friend, not meaning for it to get back to them.  We sometimes forget that the things that we put on Facebook and Twitter are very public and quite permanent...

The social media world has gotten a little bit bigger and now includes an upstart that recently got attention as being the most downloaded social media app in the iTunes store.  That upstart is Pheed. But what does this mean for you...

If you keep hearing talk about social media and you haven't gotten started yet, you might wonder just what to do.  Jaci Russo stopped by the Afternoon Drive Home to talk about it. One of the things that Russo said you need to do is listen first...

We have seen it recently with both the Carnival Triumph situation and the receipt from an Applebees that someone took the tip off of, situations where social media was a help or a hindrance.  Jaci Russo stopped by the Afternoon Drive Home and talked about it with us...

So now that we are a week removed from the Super Bowl and the deluge of ads that hit the airwaves, who was the advertiser that most benefited from spending all of that money for a commercial?  Jaci Russo stopped by the Afternoon Drive Home and told us that we just might be surprised...

As we wrap up what happened at the Super Bowl, many people, since they are not Ravens or 49ers fans, were paying more attention to the commercials.  But were they good this year?  Jaci Russo came on the Afternoon Drive Home and shared her thoughts with us...

You may not know it, but you already know what Google Places is.  In fact, you have likely already used it.  Still, if you are in business, you need to know about this handy tool to be able to help get more customers. Jaci Russo stopped by the Afternoon Drive Home and talked about this great tool to help your business...

Can we learn a valuable lesson from what happened to Lance Armstrong and Manti Te'o and apply it to branding?  According to Jaci Russo, you can.  She stopped by the Afternoon Drive Home to talk about how easy it is to break your brand and how hard it is to rebuild it...

So just what is responsive design?  Jaci Russo stopped by the Afternoon Drive Home and talked about what it is and how it applies to your business. First, responsive design is simply designing your website so it is easily readable across a large sphere of platforms...

With the coming of the new year, do the rules stay the same on using social media to build your brand?  Jaci Russo visited the Afternoon Drive Home to talk about it, particularly in the realm of Ecommerce. Russo said that 2013 will be the year of Ecommerce...

As we look ahead to 2013, it is important to know what is going to happen in social media if you are trying to build a brand.  Jaci Russo stopped by the Afternoon Drive Home and talked about where things are going.  One thing that Russo said is that Google+ may be building a bigger audience next year...

When you brand yourself, you need to make sure you know your consumer inside and out.  Jaci Russo stopped by the Afternoon Drive Home today to talk about that and said that knowing the way that Millenials act is entirely different than any other generation of potential customer...

Planning ahead is something we all need to do as we head for the new year.  Jaci Russo says that this includes your plan for using the media in the next year.  That includes advertising, but also using other media avenues.  Russo stopped by The Afternoon Drive Home and said that it has a beginning and that is, It starts with as always going back to focus, connection and harmony...

Two billion dollars. That's how much money American consumers are expected to spend on Cyber Monday. After shopping in stores on Black Friday for great deals and bargains, shoppers turn their attention to the internet, where they can purchase hot-button items for often huge discounts...

Building a brand online is not as hard as it sounds.  But, one of the tools that you need is Search Engine Optimization or SEO.  Jaci Russo stopped by the Afternoon Drive Home to  talk about it and said that it really will help you build up your business by using the tools that Google gives you to come up higher in searches...

Spending, politics and online donations.  What do these three have in common?  A whole lot according to Jaci Russo, who came to visit on the Afternoon Drive Home.  She talked about the recent Presidential election and what the money meant...

The war was on and many thought that they knew what would happen.  It was QR codes versus the new and exciting digital watermarks.  Jaci Russo stopped by the Afternoon Drive Home to talk about the battle and where she thinks things are...

We have talked many times about social media and what to do to engage your friends/followers.  But never has Jaci Russo shared so many great tips that are specific to each of the "big 3" of social media.  She stopped by the Afternoon Drive Home to talk about specific tips for using Facebook, Twitter and Linked In...